Steelframe
A licensed construction kit for sovereign AI hubs for marketing teams. Autonomous agents tuned to the company's own workflows, including generating 100% on‑brand static and video creative.
steelframe.ai ↗[ scaling what's special ]
Mission
AI can make everyone think, sound, look and operate the same way. We are on a mission to prevent that.
What we do
We are a special intelligence scaling company. We help businesses implement AI in a way that makes them more distinct, rather than more generic.
Distill
First, we identify what makes a business special: their data, their method, their culture... etc.
Build
Then, we build custom agents, harnesses and workflows, create custom tools and train custom models to scale what's special about the business.
Grow
The result is unblocked growth: where the business was previously constrained (e.g. by the economics of their operations or by how quickly they could hire and train people) it is now empowered to scale with radically improved efficiency and effectiveness. But without losing their soul.
Clients
“move38's work on our proprietary brand voice and visuals implementation is helping us radically accelerate our AI transformation, so that PayPal teams around the world can get more done, faster and cheaper... but also better”
“George and team are showing us what's possible and then working with our internal AI implementation teams to make it available across the organization”
“move38 helped us build our own internal AI platform that actually digs how we work and our unique method: teams can now do in minutes what used to take them days and the quality of work has improved”
“move38's custom creative harness is helping our system come up with more interesting, more original ideas for our clients”
Products
Creative Harness
A custom dataset and creative harness that radically increases artificial creativity: the variance and quality of the ideas generated. We adapt it for every client.
Demo: onedollarconcept.com ↗BriefBuster
A live, collaborative mind fertilizer for creative teams. Humans and agents work on the same brief together, in real time.
briefbuster.co ↗Research
- How well do decision models know geography?This post scores four decision models on the same grid, with seven ways of asking, and checks what they know when given place names instead of coordinates.
- What happens to creativity when the cost of f*cking around approaches zero?When ideas cost almost nothing to make, two things still decide the outcome: how likely an idea is to be spot on, and how much it costs to find out.
- Can you trust your agents to do what they say is right?We gave 9 AI models the same ethical dilemmas twice. When they believed their actions were real, they changed their decision 47.6% of the time.
Team
- HumanGeorge Sfounder and CEOLocation: Netherlands
- HumanArman Tsenior AI product engineerLocation: Montenegro
- HumanNatasha Sproduct partner / BriefBusterLocation: Germany
- HumanAbirami NAI product engineerLocation: India
- HumanMisha FAI product engineerLocation: Serbia
- HumanIlya PAI researcherLocation: Serbia
- AgentRossdeveloper agentLocation: EU cloud
- AgentHopperdeveloper agentLocation: EU cloud
- AgentHerbertproject manager agentLocation: EU cloud
- AgentMarvinsecurity chief agentLocation: EU cloud